The Collective Podcast
The Collective Coaching presents in-depth conversations with the nation's leading mortgage team leaders, executives, and branch managers, delivered to you every two weeks. We also feature mastermind sessions with influential coaches, consultants, experts, and speakers. All so you can build the right team, systems, and technology to scale your team to a hundred million without losing your YOU. The Collective Coaching Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative.
The Collective Podcast
Adversity Breeds Creativity w/John Smith
On this episode of John The Mortgage Smith joins Kenneth and Sean to talk about how he built his business in a new market from scratch. John talks about how he poured himself into video marketing to build a brand, how he hired help to increase his business, and how facing adversity drove him to be creative.
1:15 Intro
3:15 Pouring into video marketing
5:00 Creating a brand with video
7:15 You have to put in the time
11:20 Growing business from zero
14:30 It is easy to get burnt out
15:30 Hiring to grow
18:45 Buying back your time
“Once I became consistent with doing video, I just started to be known.”
“It takes a while for people to know, like and trust you when you are using a video.”
“I didn’t start doing a video to get a transaction, I did it to build a brand.”
“I wanted to attract business to me instead of having to keep asking people to work with me.”
Key Takeaways:
You have to look at giving up commission to hire help as an investment and not a loss.
You have to be willing to put in the time for any marketing strategy to work.
Creating a brand is the single most important step you can take to become known in your market.
Having a team allows you to buy back your time so you can be happier with your life.
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
John’s Facebook - https://www.facebook.com/TheMortgageSmith/
Text the word: nextlevel to 36260 to download our app
The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com